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Political Recruitment via Television Ads in a Two-Party System

The dynamics of recruitment within a two political party system that influence individuals through party member contact and television advertising are explored via a mathematical contagion model that includes a population of committed party members and a population of \undecided" or \susceptible" individuals. The contagion model supports multiple outcomes including two-party coexistence. In order to examine the effect of ads and membership on the population in a two party system, we first examine each influence separately. This model supports ads having a signification impact on the amount of members in each party, addresses the impact of resources and sets the stage for framework expansions for other recruitment strategies.

Article Number:
MTBI-11-06M

Year:
2014

Authors:
Javier Tapia – St. Mary’s University
Derdei Bichara – Arizona State University

political_recruitment_via_television_ads_in_a_two_party_system.pdf